James Lightbown Launches Project Fancy Pants

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fashion lingerie news

The Lingerie Edit is bringing an exciting new element to the show, which starts later this week. James Lightbown, a well-known advertising photographer specialising in lingerie and swim will be launching a personal exhibition of at the exclusive event, entitled “Project Fancy Pants”.

James Lightbown has shot campaigns for many names in the intimates industry, including Lascivious, Fleur of England and Bluebella, in addition to glossy mag features and celebrity shoots. Regarding this personal project, Lightbown comments,

“I’ve been wanting to do a personal portraits project for a while and obviously wanted to combine this with my work as a lingerie photographer. As an advertising photographer specialising in lingerie it’s my job to sell a concept of sexiness. I wanted to explore that concept from the other direction and photograph portraits of women in what they actually wear and feel sexy in.”

Launching this portraiture exhibition to The Lingerie Edit crowd is sure to bring an inspirational dimension to the show, re-focusing attention on ‘real women’, all set in the stunning Savoy Hotel, London on Thursday 8th and Friday 9th January 2015.

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